It's been a few days since Julianne Hough said "I do" to Brooks Laich, but we're still not over her two gorgeous custom Marchesa wedding gowns (and truth be told, we probably never will be). So we asked the designers behind her big day fashion, Georgina Chapman and Keren Craig, co-founders of Marchesa, to spill all the details on the star's stunning bridal style!
What was it like to work with Julianne? Did she have a clear vision as to what she wanted for herself and her bridesmaids?
Julianne was very involved throughout the entire process! She had a vision for her wedding and the different dresses she wanted for the ceremony and reception. Before we started the design process, she sent through her ideas and inspiration and from there we were able to begin sketching and draping the dresses for both the ceremony and reception. We also worked closely with her to create two custom Marchesa Notte bridesmaid silhouettes and a custom Marchesa gown for her mother.
How can brides replicate her two very different ceremony and reception looks?
Our Couture and Notte Bridal collections offer a variety of silhouettes that allow brides to re-create Julianne’s stunning ceremony and reception looks. Julianne went with a very classic silhouette for her ceremony, perfect for an outdoor wedding – a drop waist gown with a full skirt and a strapless sweet heart neckline. For the bride that wants to keep her look simple we recommend our Celeste (Couture) and Dixie (Notte Bridal) gowns – while for the bride that wants a little something extra we recommend our Miranda (Couture) gown that has a dramatic taffeta skirt and ornate pearl embroidery on the bodice.
It was so important that Julianne’s reception dress was perfect for dancing the night away! While her look was quite daring - an embroidered bodysuit and sheer detachable tulle skirt, it was so romantic! Our Mila and Lana dresses from our couture SS18 collection are so fun and perfect for a long night of dancing, while our Sydney and Avery dresses from Notte Bridal SS18 are incredibly romantic and ethereal.
Julianne’s bridesmaids wore two different, but complimentary custom Marchesa Notte styles - how do you pull this off correctly? Any tips for mixing and matching?
When mixing and matching bridesmaids dresses it is important to make sure that the gowns complement each other. Whether that be sticking to the same color scheme, or dressing everyone in a similar silhouette, it can be achieved seamlessly and appear effortless. Julianne chose to unify the color scheme through romantic Honeysuckle Blush and Rose Quartz gowns. We worked with her to create two custom Marchesa Notte silhouettes and her bridesmaids had the freedom to choose whichever they felt the most comfortable in. Confidence is essential!